1-1 Brand Launch
With Ashley Willfire
Are you ready to launch your brand into the world?
Thank you for being here! This 1-1, 3 month journey serves as a support system for when you are releasing your work. Over the last 8 years, I have been working privately with high impact entrepreneurs to build and launch the creative direction of their brand. It's one of my greatest forms of joy to be able to walk alongside those who have big visions and help bring it to fruition. The finish line is not meant to be crossed alone, I believe collaboration is key in the creative process and a lot more fun! I am here to support other creators as a graphic designer, brand strategist, and business doula for you to get your baby out there!
In Joy & Service
Ashley
What You'll Receive on the 3 MONTH JOURNEY
2 Deep Dive Brand Strategy Sessions + A copyedited PDF with your Brand Mission, Vision, Values, Story, Themes, Archetypes, and Brand Positioning
A structure for accountability and support to ensure you have everything you need for a launch or re-brand
6 Versions of your logo to translate across different platforms
3 Months of Business Development & Brand Strategy Consulting & Mentorship + (WhatsApp Voice Messenger)
A Brand Kit & Brand Standards Presentation that includes: Typography, Colors, Brand Keywords, Imagery, Correct Uses, and more!
A clear creative direction for your brand with a slate of brand assets ready to use
A custom created Squarespace, Wix, or Wordpress Website designed for your launch, product sales, services, and or artist brand
Weekly Check-in Video Calls & Design Review Sessions
PHASE 1
Brand Strategy Deep Dive
Who are you really as a creative?
We will dive into asking the real questions that will hit the core of your why to build the foundations of your brand.
What you Receive
2 (90) min Brand Strategy Sessions A BRAND STRATEGY PDF with transcribed document strategy sessions + copyedited version to be able to walk away with messaging ready to go and creative direction to inform all next phases of creative development.
Uncovering the foundation of your Brand Strategy (Purpose Statement, Mission Statement, Vision Statement, Brand Values Blueprint) Getting Clear on your Brand Voice (Brand Tone, Brand Personality, Messaging Creative Direction) Refining your Niche (Brand Positioning and Building Target Audience Profiles) Building a Strong Creative Direction (Brand Themes & Pillars) Telling Your Brand Story (Brand Story & Brand Heart)
What We Cover
PHASE 2
Brand Logo Development
How might we give your 'why' a visual form and meaning?
logos, (Greek: “word,” “reason,” or “plan”) in ancient Greek philosophy 'the divine reason implicit in the cosmos, ordering it and giving it form and meaning.'
What You Receive
6 Logo Concepts to choose from based off 3 Brand Themes (2 concepts for each theme) 6 Final Vector Logo Files to translate across platforms/assets: 1 Dark Version (Horizontal, Vertical) 1 Light Version (Horizontal, Vertical) 1 Color Version (Horizontal, Vertical)
PHASE 3
Brand Kit Creation
How do we establish Brand Consistency for the long term evolution of your project?
Having a solid Brand Kit is the way you can establish consistency across platforms from the very beginning. When working with collaborators, partners, and promoters -it's essential to correctly represent your brand when creating a new asset or being featured on someone else's platform. This easy to send PDF Presentation is your go-to Brand Guidelines & Standards that you and others can reference for anything that will visibly represent your project. It's a way to put everything brand related into one place and when you start to see it all come together visually.
A Custom Brand Standards Presentation (Including) Official Brand Typography with Downloadable Fonts, Color Schemes, Correct Uses of Logo, Brand Story, Brand Archetypes, Brand Imagery Selections, Styling Selections, Keywords & Themes, Mission, Vision, and Purpose
What You Receive
PHASE 4
Website Development + Launch
What is the best way to open the doors to your audience?
In the last phase, we dive into what the experience will look like to open the doors to your services, connect your audience, and most importantly build community. We custom create every website for the unique user experience that will best serve your specific project.
3-5 Page Custom Website (Wordpress, Squarespace or Wix) Includes, Lead Capturing with Subscriptions Services and Booking Portal Payment and Registration Fully Branded and Customizable Website Management Training at Completion
What You Receive
